30 days free · founding shops save 50% year one
Run your entire FFL.One login for the whole business.
BOUND BOOK · e-4473 · NFA · ITAR/EAR · POS · STOREFRONT · EMAIL MARKETING · SEO
A real online store, a bound book that fills itself in and stays inspection-ready, and every ATF form on one clean screen — plain words, big buttons, no clutter.
No credit card to start · cancel anytime · your records export whenever you want them
Append-only A&D ledger · immutability enforced in Postgres, not app code · cryptographic hash-chain seal · inspection export on demand
Watch it build — then take the wheel
Four asks. A finished store.
This is our real storefront engine playing a guided tour — every page you see is rendered live, not a video. Click anywhere in the chat to take over, and the same AI builder our shops use runs your words instead.
Like what it built? Start free and this exact builder runs on your real store.
About
About us
Custom loads and machined parts since 2016. Shop open Mon–Fri 8–5.
Find us
Find us
1140 Foundry Way, Grand Junction, Colorado
Hours
Shop Mon–Fri 8–5 · Orders 24/7
Reach us
(970) 555-0142
orders@sableordnance.com
Routes to the distributors you already buy from
The platform
Four pillars. One login.
Compliance is the crown — if the bound book is wrong, nothing else matters. Everything else is built to feed it, so the record is always current and always ready.
The bound book that can't be quietly edited.
Append-only A&D, e-4473 with on-screen signatures, NFA / import / FEL form generation — immutability enforced in Postgres, not app code. An ATF audit becomes a non-event.
A real storefront for a category no one else will touch.
List inventory, take orders online and at the counter off one shared stock, and route card payments through firearms-friendly processors. The bound book fills itself in on every sale.
Counter · Online · Layaway · Trade-in — one shared stock, firearms-friendly card rails
Chat to build the website — or we build it for you.
An AI site builder edits your live storefront in plain words, metered by monthly credits. Or hand it to our concierge team — it lands on the same editable layer, no developer required.
“Make it darker” → live in seconds · every design validated before render
Marketing and back office that already know your shop.
Compliance-aware email to past buyers, contacts and vendors in one CRM, reports and paperwork together — so the counter, the back office, and the range see the same facts.
One system, not six
Six logins. Six bills.
Six places for data to go wrong.
The stack most shops run leaks a sale at every seam. ALL FFL collapses it into one system — so your time, your inventory, and your margin stay in your business.
The disconnected stack
- A website plugin
- A separate point of sale
- A separate distributor feed tool
- A separate compliance binder
- A separate shipping app
- A CSV pipeline into QuickBooks
ALL FFL — one login
- Storefront + counter share one inventory
- Dropship routing across every distributor
- Bound book fills itself in on every sale
- 4473s, NFA, imports, FEL — inspection-ready
- Orders, refunds, POs, customers in one ledger
- AI does the data entry that ate your evenings
The wedge
The bound book that fills itself in.
Data entry is where compliance goes wrong — evenings lost to typing serial numbers, and mistakes that surface during an inspection. ALL FFL reads your paperwork and drafts the entries; you stay in control and approve every one. Serial numbers are never guessed.
- 01Snap a photo of a packing slip, invoice, or the firearm itself
- 02AI reads it and drafts the acquisition entries for you
- 03You review and approve each entry with one tap
- 04Your bound book stays current — in minutes, not evenings
Built for every license type
Two ways to get your site
Build it yourself with AI — or have us build it.
Chat with the AI builder to shape your storefront in minutes, or hand it to our team for a custom design built by hand. Either way it lands on the same plug-and-play layer — so you keep full control, no developer required.
- AI website builder included on every paid plan
- Concierge “we build it for you” on Full House
- Custom builds stay fully editable after handoff
- Firearms-friendly checkout, compliance built in
Growth
The marketing hire you didn't have to make.
A part-time marketer runs $1,500 a month — and even then, most marketing people don’t understand this industry: what you can say, what gets an account banned, why Mailchimp won’t even take firearms sellers. ALL FFL’s AI already knows the trade — your inventory, your buyers, and the rules — so there’s no agency, no learning curve, and nothing to explain.
Email campaigns that write themselves
Tell it “announce the Sig shipment” and the AI drafts a compliance-aware campaign to your past buyers. You approve, it sends. No agency, no blank page.
SEO that fixes itself
The SEO agent audits your storefront — titles, descriptions, what Google actually sees — and applies the fixes, so you rank for “gun store near me” without learning what a meta tag is.
Buyers come back on their own
Back-in-stock alerts and abandoned-cart recovery emails go out automatically. The sale you would have lost at 11pm recovers itself by morning.
A CRM that already knows your buyers
Every past buyer and contact in one place, segmented for every send — built from your own sales records, not a spreadsheet you have to maintain.
All of it is included from the Storefront plan up, metered by the same AI credits as everything else — no separate marketing bill.
From the founder
I held these licenses. I paid these bills.
I co-founded an ammunition manufacturer — a Type 06 FFL with SOT. Then an import/export company — Type 07 with SOT and a Federal Explosives License — where we ran our own e-commerce distribution platform. And went on to co-found a destructive-device manufacturer: Type 10, with FEL.
That's almost a decade in ammunition, munitions, and technology — on the licensee side of the counter. Early in my career I built SaaS. ALL FFL is those two lives put together: the platform I kept wishing existed while I was running the others.
— Brandon · Co-founder, ALL FFL
What I actually paid
- $3,000up front for a website — before it even existed
- $300/mohosting & maintenance — about 3 hours of work included, extra charges after
- More for marketingagencies that never understood what this industry can and can't say
Everything those bills bought — and the compliance desk they didn't — is one platform now. From $32 a month as a founding shop, $0 up front.
Pricing
Simple pricing, no surprises.
Every plan — starting with Counter — includes the full compliance core: the append-only bound book, 4473s, and ATF forms. Pay yearly and get two months free. Every plan starts at a fraction of what legacy FFL retail platforms charge.
Founding offer: 30 days free + 50% off your first year
Lock the rate in now — it stays yours for year one, whatever we charge later.
Counter
$32 / month
$65/mo founding · first year
For pawnbrokers and kitchen-table FFLs who need the book handled.
- Full digital bound book — unlimited entries, multiple books
- 4473s with e-sign and built-in checking
- NFA forms (suppressors, SBRs, and the rest)
- 250 AI credits a month — unused ones roll over
- One seat — built for the owner-operator
No credit card to start
Storefront
$49 / month
$99/mo founding · first year
For shops ready to sell online without hiring a web developer.
- Everything in Counter
- 1,000 AI credits a month, rolling over
- Your own online store + custom domain
- AI builds your website for you
- Email marketing to your past buyers
- Card payments that won't drop you for selling firearms
- 2 seats — add a partner or manager and work together
No credit card to start
Full House
$124 / month
$249/mo founding · first year
For multi-license, high-volume operations — 07/10 makers included.
- Everything in Storefront
- 3,000 AI credits a month, rolling over
- Import paperwork (Form 6 / 6A)
- Unlimited seats
- Concierge setup — we build it and migrate your records
- Phone support
No credit card to start
Defense
$299 / month
$599/mo founding · first year
For importers, exporters, and brokers — the export-control desk consultants bill thousands for, in-house.
- Everything in Full House
- ITAR / EAR module — regime routing, DSP-5, DS-2032, CJ drafting
- Denied-party screening on every foreign contact
- End-to-end encrypted deal vault (22 CFR §120.54 posture)
- Alpha Primus — our defense-trade model, cited answers
- 5,000 AI credits a month, rolling over
No credit card to start
AI credits are one simple meter for everything the AI does for you — reading a packing slip, writing a listing, editing your website, drafting an email. One credit is one small job. Unused credits roll over, and extra packs (from $25 for 500) never expire. Running out of credits never locks your bound book — compliance tools always work.
Armory — for importers, chains, and partners
Type 08/11 import desks (Form 6 at volume), multi-store operations, and white-label partners who want these tools under their own brand — with pooled credits from 10,000 a month, SSO, and a dedicated success contact.
Inspection-ready every day
See it with your own inventory.
Create your account, name your shop, and you'll have a storefront and a bound book waiting. 30 days free — if it doesn't hand you back an evening in the first week, walk away and take your records with you.
Founding shops keep 50% off for their whole first year